About us

The London Pass was created to help visitors see more while spending less on their trip to London. The London Pass unlocks the top attractions in the city, including museums, monuments and iconic landmarks, as well as offering an Oyster Travelcard to access the London Transport network. The London Pass Concierge Site has been designed to help you get even more value for money by giving you exclusive deals and discounts to the best London shows – and more.

History of the London Pass

The London Pass was created in 1999 and has developed over the last 15 years into the must-have sightseeing product for the city.

Since launch, the London Pass has been used by over 2.5 Million Visitors and grows in popularity each year.

In a recent customer survey, over 93% of respondents said they would recommend the London Pass to a friend or family member. We know visitors to the city love the London Pass and our customer satisfaction record is something we are very proud of.

Who’s behind the London Pass?

The London Pass is owned and managed by The Leisure Pass Group Ltd, a group of travel and tourism experts driven to help visitors make the most of their holidays/vacations and to see the best of the cities they visit for less.

Using their expert knowledge of cities and tourism, the Leisure Pass Group team have created The London Pass, a product which includes free entry to over 60 popular attractions in the city. The London Pass has many other benefits and additional products like the Oyster Travelcard, the Dining Guide and the Concierge Site, making it the most comprehensive sightseeing city card in London.